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Everyone who’s ever written a blog knows that not every post ends up being a winner. In fact, almost across the board, bloggers tend to end up with one or two superstar posts that bring in the majority of their…
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Position zero (or position 0) content appears above position 1 on the Search Engine Results Page (SERP). As it appears above all organic results, it’s highly sought after by marketers. To create content that ranks at “position 0” you should……
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The hardest part of Digital PR is getting started. Our blog posts offer a whole heap of information and advice that you’ve probably not considered in a whole lot of detail before and we totally get that it can be…
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The hardest part of Digital PR is getting started. Our blog posts offer a whole heap of information and advice that you’ve probably not considered in a whole lot of detail before and we totally get that it can be…
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Blogs are taking over the internet. Well, that may be a little bit of an exaggeration ‒ more like cat videos and top 10 lists on BuzzFeed are taking over the internet ‒ but it is true that the art…
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Writing Content, Guest Blogs & Editorials Well-crafted written content can take a casual reader and convert them into a paying customer, or even transform the merely curious into ardent supporters of your brand message. This blog post will teach you…
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Researching content ideas & getting in the Media So you’ve decided to try your hand at content marketing and identified your target audience. Now what? Coming up with the ideas for your digital PR strategy and getting them in front…
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Identify Your Target Market & Build a Tailored Digital PR Strategy You can’t just create a heap of content and hope it will be a success. You have to know who you are creating it for and why they will…
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Content marketing is an unmissable element of any complete Digital PR strategy, so much so that it has become hard to distinguish where the hyperbole ends and where the, well, actual content begins. But while many have trumpeted content marketing…
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