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Webinars, or seminars on the web, have never been more popular. This is largely thanks to companies cutting down on transport costs and wanting to reduce their overall carbon footprint, as well as the coronavirus pandemic forcing all kinds of…
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Shopify is an incredible platform to set up an eCommerce business with ease, letting you quickly stock your virtual shelves and get going with a new business without all the traditional overheads and expense. It’s also a great way to…
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Wondering how to promote a podcast so that your audience grows in leaps and bounds? Here are some winning strategies. Podcasting is one of the easiest ways to deliver content, and it’s among the most popular because there’s nothing to…
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You’ve likely heard the phrase “digital marketing strategy” surface in plenty of conversations and will have certainly read about the concept a few times during this training. The popularity of this phrase is no coincidence — having a digital marketing…
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Having an SEO strategy is a no-brainer for digital marketers who know every piece of online content is destined to be sorted and valued by an algorithm. SEO or Search Engine Optimisation is the practice of optimising your content marketing…
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Planning, Strategising and Organising. Why Bother? Most people believe successful marketing is down to having a masterplan. For example, hugely successful email campaigns are the result of painstaking brainstorm sessions about which subject line works best. Similarly, memorable advertising campaigns…
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Without a steady flow of website traffic, all of your other marketing efforts won’t count. Any fancy landing pages, well-lit product shots and compelling website copy will all go to waste. Essentially, all of your website’s assets will sit stagnant…
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Are your digital marketing campaigns underpinned by a strong campaign strategy? Recent research from Smart Insights shows that almost half (45%) of companies still don’t have a digital marketing strategy. If you are in that group and running a digital…
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