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The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe | (Dojo #11)

The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe | (Dojo #11)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: – OpenAI’s New Voice Cloning AI – The Smart (And Evil?)…

Posted on April 12, 2024

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Is Google’s Generative AI Search Rolling Out? I (Dojo #10)

Is Google’s Generative AI Search Rolling Out? I (Dojo #10)

 In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we’ve no Tim, but we still have several marketing stories, including: Google Has Launched the Search Generative Experience (Kinda) Branding…

Posted on March 27, 2024

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How To Market to Multiple Buyer Personas

How To Market to Multiple Buyer Personas

In This Episode… If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge. Which audience should take priority? How and where do you connect…

Posted on March 25, 2024

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How to Optimise Each Page of Your Website (#310)

How to Optimise Each Page of Your Website (#310)

In This Episode… In this podcast, I’ll take you through the importance of all your pages, how they all influence how your website is found and converts people into leads and sales, as well as talk about some pages many…

Posted on March 24, 2024

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“Be Cheekier with Your Marketing” I ft. Lauren Cressey (Dojo #9)

“Be Cheekier with Your Marketing” I ft. Lauren Cressey (Dojo #9)

 In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lauren Cressey and our stories include: Google’s Rumoured Deal to Add Gemini to Apple Devices The Growing…

Posted on March 20, 2024

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Create Content That Serves Your Target Customers | Dale Davies (Dojo #8)

Create Content That Serves Your Target Customers | Dale Davies (Dojo #8)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, our stories include: Google’s latest algorithm update (AI content getting annihilated?) Lessons from Dove tackling Sephora’s “10 year olds” problem Slow…

Posted on March 15, 2024

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How Clear Brand Purpose Helps Your Marketing | Ali Newton & Karl Hughes (Dojo #7)

How Clear Brand Purpose Helps Your Marketing | Ali Newton & Karl Hughes (Dojo #7)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’ll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can…

Posted on March 7, 2024

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“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant (The Dojo #6)

“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant (The Dojo #6)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we’re joined by Charlie Marchant, Thinkplus’s CEO. Our first story is about the new partnership between Google and Reddit which could…

Posted on March 1, 2024

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How To Scale Your Websites Revenue in 2024 (#309)

How To Scale Your Websites Revenue in 2024 (#309)

In This Episode… Growth means beefing up your marketing resources to increase your website’s revenue. But growth can be expensive. That’s where scaling comes in. Scaling is about significantly increasing your website’s revenue with only small increases to your cost….

Posted on February 26, 2024

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