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May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “Search Generative Experience” covered below). You can learn how AI Overviews work in this post: How To Rank in Google’s AI Overviews.
In This Episode…
Google’s Search generative Experience has been a huge topic for marketers and SEOs since it was announced.
It’s the biggest change in search since…pretty much forever.
At Thinkplus, we jumped on SGE as soon as it was announced, and by November we’d figured out how to rank in it.
But, it’s February and SGE still hasn’t launched.
Tim has trawled through hours of Google investor calls and presentations to work out what’s really going on with SGE and the future that we marketers need to be prepared for, and today he’s sharing his findings with you.
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