Get Weekly Marketing Tips
Join 30,000+ marketers and get the best marketing tips every week in your inbox
In This Episode…
SEO is in a constant state of flux. Rankings change every day. The algorithm is tweaked and improved by Google’s engineers daily. It’s hard to keep up.
Fortunately, your friendly neighbourhood Ninjas are here to talk about not just the state of SEO in 2024.
The Dojo, a brand-new podcast series by Thinkplus, is here to turn the latest marketing news and trends into marketing tasks you can follow.
Key Takeaways
- The SEO industry is constantly evolving and marketers are thinking a lot about content strategy, but less about the impact of AI and zero-click searches, which could potentially be disruptive.
- Many brands, like bottled water companies, stand out in oversaturated markets through effective branding and targeting niche audiences, rather than competing on price.
- When companies build their marketing and branding around specific values or attributes, they need to consistently uphold these or risk losing the trust and loyalty of their customers.
- Companies need to be wise about their marketing approach, avoiding stunts that could backfire later and having a clear positioning that is aligned with their values.
- A unique product or service offering or a strong brand that resonates with a specific target market can be an effective way of standing out in the market.
Resources Mentioned
What to WATCH Next
What to LISTEN to Next
- How to Rank in Google’s Search Generative Experience (SGE) (#301)
- Digital Marketing Predictions for 2024 (HUGE Change Coming) (Extra #039)
- Copy This OVERPOWERED PPC Strategy in 2024 (Extra #038)
- Copy This UNBEATABLE SEO Strategy in 2024 (Extra #037)
- Copy This POWERFUL Content Marketing Strategy in 2024 (Extra #36)
