Contents

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  1. In This Episode...
  2. Key Takeaways and Next Steps
  3. Timestamps

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In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Thinkplus.

This week we talk about:

  • Perplexity AI plans to start running ads
  • How many outbound links should you be including in your content?

Here’s a deeper dive into this week’s talking points:

  • Perplexity AI Ads: Perplexity is entering the ad market with a cost-per-thousand impressions (CPM) model, charging higher rates than traditional search ads.
  • AI is Still Evolving: Perplexity’s ad model is still in its early stages and the broader impact of AI on search advertising is unclear.
  • Outbound Links Debate: John Mueller of Google states that link counts don’t matter for SEO, but the original PageRank algorithm explicitly considered link count.
  • Content Quality Still Reigns: Regardless of links, the most important factor for content success is creating high-quality content that audiences find valuable and engaging.

Key Takeaways and Next Steps

  • Keep an Eye on Perplexity: This AI search engine is starting to make moves in the advertising space, and could be a game-changer for how we think about online marketing.
  • Optimise for AI: Start thinking about how your content can be optimised for AI tools like Perplexity and Google’s AI Overviews, and run tests to see where your content gets picked up by AI
  • Get Ready for a New Era: AI is changing the way we search and consume information, and it’s only going to become more prevalent. Be prepared.
  • Focus on User Experience: The number of outbound links shouldn’t be the driving force behind your content. Instead, focus on creating content that is useful and easy to read.
    Use Links Strategically: Link to relevant resources that add value for your readers, but don’t go overboard.
    Experiment: Try different approaches with links and see what works best for your audience.

Timestamps

00:00 — Intro

00:55 — Perplexity AI plans to start running ads

16:34 — How many outbound links should you be including in your content?

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